This quote in the story is right on the money:
"This is so wrong, but it feels so right," one commenter gushed on the Web site.
More at the official pub crawl site...In other As Seen On TV news, I just saw a box (8 large, 8 small) of ShamWow! at my local Costco ($27.99, for the curious). Wikipedia even has an entry on Vince from the commercials!